Whatever Happened To Vine?

Whatever Happened To Vine?

Vine was a fun site. It was a video sharing piece of social media kit that allowed short (six second) videos to be shared across various other platforms. It was owned by Twitter who, you would have thought, know a thing or two about successful social media ideas.

But Vine didn’t last. Which is truly surprising. In fact, in 2014, 38 percent of companies were using or were considering using Vine as a means of marketing. That’s huge. But just one year later this figure stood at a paltry 10 percent.

A person holding a smartphone at a concert.

So what happened?

It was mainly the ‘fault’ of other apps. Take Instagram, for example. Instagram has always been popular – far more so than Vine ever was – and it has a video sharing option as well as the photographic ones. The videos can be edited with a few taps of a finger, and they are instantly uploaded and visible to thousands upon thousands of people. The sharing and liking starts straight away. Vine never did have that immediacy. It always took a while before the sharing began, and it was mainly done through Facebook.

Speaking of Facebook, this has always been the biggest of all social media sites. Companies from all niches, including online casino WinTingo, have Facebook pages. It’s one of the best ways of contacting customers. Twitter has tried, and it may even have come close, but it has not yet reached the giddy heights of Facebook. And it seems as though now, with users falling away from Twitter, it never will. So, back to Facebook. Vine and Facebook went hand in hand for a while – where better to share these short videos than the biggest platform of them all? But then the brains behind Facebook realised that whatever Vine was doing, Facebook could do better. Or at least in a more popular way. And so it did. We now have not only the ability to share videos quickly and easily on Facebook, but those brains have gone one step further and given us Facebook live too; live video that can then be saved and shared infinite times. So whether you’re playing a game on sv.wintingo.com or visiting some far off and exotic land, your friends, family, and fans will be able to see what you are doing.

A smartphoneAnother problem was the concept itself. Six seconds is not a long time when it comes to marketing. It’s fine for a bit of fun, but for those serious about making social media work for their business, Vine was the wrong platform. It was just as easy to upload a video to YouTube, and not have any length restrictions. Companies could get their ideas across more easily without the six second rule in place. WinTingo, for example, could create a much more effective, much more easily understandable advert without having to restrict the time it could be seen in.

But despite other apps and social media sites taking over Vine and crushing it, Vine really was the pioneer – it has influenced Facebook, Instagram, even Snapchat, and its legacy lives on. Take Twitch, for example. Twitch is the newest kid on the block when it comes to live streaming of video, but it focuses solely on the gaming niche, allowing those who are playing to keep their fans entertained. You can film yourself playing a variety of games, including online casino games on sites such as sv.wintingo.com. It’s a great way to keep others in the loop about how you are playing and what you are doing.

The future will be filmed. It just won’t be uploaded to Vine.

2016-12-15